Top Unicorn Games in Brazil Q1 2023: Performance Overview

In the first quarter of 2023, unicorn-themed games captivated the Brazilian market, with mixed performances across downloads, revenue, and active users. Here’s a closer look at the top 5 unicorn games based on Sensor Tower data.

Kpopsies - Hatch Baby Unicorns from TutoTOONS had a steady run in Brazil. Weekly downloads peaked at 25K in early January but saw a gradual decline to around 8K by the end of March. Revenue for the game fluctuated, peaking at $191 in late February and ending the quarter at $151. Active users followed a similar downward trend, starting at 65.6K in late December and closing at approximately 50K in March.

My Little Pony: Harmony Quest by Budge Studios saw consistent weekly downloads, averaging around 7K to 9K. Revenue showed a downward trend, starting at $386 in late December and dropping to $144 by mid-March. Active users remained relatively stable, hovering around 20K throughout the quarter.

My Baby Unicorn - Pony Care, also from TutoTOONS, experienced a peak in downloads at 12.6K in mid-January, but this number decreased to about 3.8K by the end of March. Revenue remained low but stable, with minor fluctuations, peaking at $26 in late February. Active users saw a decline from 24.1K in early January to around 12.7K by the end of March.

Unicorn Dash: Fun Runner 2 from SOCEM had a challenging quarter. Downloads peaked at 9.3K in early January but dropped to zero by mid-February. Revenue was negligible, with minor spikes, and active users declined from 11.5K in early January to about 2.5K by the end of March.

Unicorn Run: Horse Dash Games, another SOCEM game, showed varied performance. Downloads saw a significant increase from 1.2K in early January to 4.5K by mid-March. Revenue experienced a slight uptick, peaking at $33 in mid-March. Active users remained relatively stable, averaging around 11K to 15K throughout the quarter.

For more detailed insights and data, visit Sensor Tower.